When I started entrepreneur life almost six months ago, I was conscious of the fact that I didn’t want to burn myself out before I even began with things like setting my hours, creating my offerings, and landing clients. So, the first thing I did was hire a business coach to guide me. I was also acutely aware that working for myself could mean working all of the time, which would lead to a very unhealthy lifestyle. I was already feeling a little burnout from the demands of working full-time and caregiving, so investing in a business coach was the right first step for me.
But, if you’re anything like me, you probably spend a fair amount of time scrolling on Instagram, where it seems like hustle culture is back in full swing. One of the nice things about spending so much time at home during the pandemic was that we appreciated our downtime more. Never have time to pick up a book? Well, now you do. Have a hard time making exercise a priority? There’s plenty of time to get outside when working from home. It was one of the lifestyle improvements I hoped would stick around in the post-pandemic world, but it seems like, once again, we are prioritizing work at the expense of our mental and physical health.
Being a “girl boss” can feel a bit overwhelming at times. There’s a lot on our plates, and sometimes we may not feel equipped to tackle it all. If you’re wondering why I keep referring to girl boss in this post, check out my Instagram and the latest Reel. This concept of being a girl boss or a founder got me thinking back to working with my business coach. She talked a lot about outsourcing tasks to avoid burnout and how to make the most of your hours. It makes sense, right? You don’t do your own taxes, change the oil in your car, or build your own house. While some of you might do these things (and hats off to you), most of you probably hire experts to help you get the job done efficiently. If I would have tried to do my taxes myself, I’d probably still be working on them (and I don’t like math, so I would also be in a horrendous mood). The point is that as a boss, sometimes the best thing you can do for your business is hire experts in their area of expertise. While it might be an initial investment upfront, you will make it back by having more billable time in your day to spend on your craft.
Which brings me to my next point. If you’re struggling with your social media platforms, need help managing your public relations, or are confused by content creation, you don’t have to go it alone. Book time with me for a complimentary discovery call to see if working together makes sense.