Stealing the Spotlight: John Frieda Brilliant Brunette Visibly Brighter – Part II

John Frieda Brilliant Brunette Visibly Brighter

It’s been a while since I first posted about John Frieda’s new Brilliant Brunette Visibly Brighter line.

I have to say I had high hopes for these products, as I’ve been trying to get back to the lighter locks I had as a child. I figured this would be the cheapest and easiest way to lighten my hair — without ever stepping foot in a salon. As a quick recap, the Visibly Brighter line consists of a shampoo, conditioner, and in-shower treatment to reveal a lighter shade of brunette in one wash. With that said, there is a disclaimer that the darker your hair is, the more difficult it will be to lighten. You can catch up with my first post here.

I’ve never colored my hair before (except for a failed attempt to do so in high school when that blue-black color was all the rage. Remember that?). So I read and re-read the instructions as though I were studying for a cosmetology exam.

John Frieda Brilliant Brunette Visibly Brighter - Before & After

In February, I tried the Brilliant Brunette Visibility Brighter shampoo, which had almost a creamy hair color consistency to it. Note: the product does not actually deposit any color. Then I used the in-shower treatment on my hair while it was still wet. Just some friendly advice, you may want to open a window to avoid asphyxiation (clearly, I’m not used to the overwhelming smell of peroxide). I left the product on my hair for five minutes, as instructed. But about two minutes in, I felt my scalp start to tingle.

After the five minutes were up, I rinsed out the treatment. Then I used the Brilliant Brunette Visibly Brighter conditioner to moisturize my hair.

I dried and flat ironed my hair, prepared to see a noticeable difference. Sadly, that didn’t happen. My hair looked no lighter than it did before. The in-shower treatment said it should be used no more than once a month, so I waited 30 days before the next application.

In March, I repeated the process — using the shampoo, in-shower treatment, and conditioner. And again, saw minimal results.

Overall, I was disappointed that I didn’t see a noticeable difference in my dark brown hair. But for the price, I’m glad I gave the Visibly Brighter line a try, and I will continue to use the shampoo and conditioner.

Have you tried the Visibly Brighter line from John Frieda?



  1. I love their regular line of shampoos for brunettes, thanks for this review, I probably wouldn’t try this since I too have medium to dark brown hair (no gray yet, but Ill be 34 in a month …). Thanks for this review!


    1. Thanks, Helena! I’ve never been much into coloring my hair — mainly because I can’t deal with the maintenance. I wish I would have had better results with this product though!

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